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Podcast: Titans of the Trades | Straight-Talk for Scaling Your Construction Business
Episode: The Art of Funnel Building in Home Services With Greg Cayea
Description: In this conversation, Greg Cayea, CEO & Founder at FunnelPros, shares his journey from being a Guinness World Record holder to becoming an expert in funnel building and automation for the home services industry. He discusses the challenges faced by contractors in marketing, the importance of integrating AI into their systems, and the future trends in automation. Greg emphasizes the need for a robust backend system and effective advertising strategies to grow a business, while also highlighting the significance of understanding technology to solve real problems.TakeawaysThe journey into funnel building began w...