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Podcast: Today In History with The Retrospectors
Episode: The 'New Coke' Debacle
Description: Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive marketing campaigns targeting younger consumers, Coke had sought to introduce a sweeter formula. But, instead of offering the new formula alongside the original, they made the catastrophic decision to discontinue their classic recipe, known as Merchandise 7X. The company had conducted extensive taste tests involving 190,000 consumers...