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Podcast: Sport for Business
Episode: Sport for Business in Conversation with Ben Calveley
Description: Let us know what’s on your mindThis week's episode of the Sport for Business Podcast focuses on the historic upcoming test match between the British and Irish Lions and Argentina, taking place June 20th at the Aviva Stadium in Dublin—the first time the Lions will play a full test match on Irish soil.Key Highlights:Cultural & Historical Significance:The British and Irish Lions hold a unique place in rugby, steeped in tradition yet evolving into a modern, commercially savvy enterprise.The Lions brand continues to resonate deeply with...