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Podcast: Nudge
Episode: The most destructive ad campaign in history
Description: How did a marketing campaign lead to one of the worst public health disasters in American history? In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids.You’ll learn:How reframing turned OxyContin from a last resort into a “safe” everyday drug.Why a vague letter (not a study) became the foundation for Purdue’s 1% addiction claim.How...