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Podcast: Inner Sircle
Episode: Q4 2020 Recommendations: Instagram Reels
Description: On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now copied most of it and they get to leverage their massive user base and native platform familiarity which is an advantage over TikTok. The problem is that users first learned this format on TikTok and they are generally loyal to the newer, cooler platform. Data has spoken and it is showing that Gen Z has taken to the platform and is paying...