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Podcast: The Content Cocktail Hour
Episode: The value of internal communications with Cassie Pallesen of Dropbox
Description:
Cassie Pallesen, who’s on the Content & Comms team at Dropbox, joins Brett in discussing cross functional working, the value of content marketing, and communicating that value internally to stakeholders. After marketing at several companies, Cassie saw that pumping out high volumes of content for SEO rankings wasn’t effective in the long term in finding the right customers. 0:00 Intro 0:55 Conversation with Cassie 1:30 DocSend acquisition 3:05 Value of content 8:42 Quality vs quantity 10:05 Issue with volume marketing and SEO 12:30 Driving organic growth 13:28 Tracking and dashboards 18:13 Creating VS measuring 22:39 Communicating results with...