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Podcast: New Books in Economic and Business History
Episode: Bianca Murillo, "Market Encounters: Consumer Cultures in Twentieth-Century Ghana" (Ohio UP, 2017)
Description: In Market Encounters: Consumer Cultures in Twentieth-Century Ghana (Ohio UP, 2017), Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African bu...