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Podcast: New Books in Business, Management, and Marketing
Episode: Joe Sutherland, "Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use" (Wiley, 2025)
Description: Organizations have more data at their fingertips than ever, and their ability to put that data to productive use should be a key source of sustainable competitive advantage. Yet, business leaders looking to tap into a steady and manageable stream of “actionable insights” often, instead, get blasted with a deluge of dashboards, chart-filled slide decks, and opaque machine learning jargon that leaves them asking, “So what?” Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use (Wiley, 2025) is a guide for these leaders. It provides a clear and practical approach to putting analytics to producti...