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Podcast: Maximum Lawyer
Episode: Brand or Bust: Marketing Moves Law Firm Owners Will Regret Ignoring
Description: In this follow-up to last week's conversation, Tyson asks a different but equally powerful question: If a law firm wants to dominate in 2030, what marketing should they STOP focusing on right now? Tyson shares a candid voice memo response from Ryan Weber (yes, not Jeremy!), a sharp marketing mind in the legal space. Ryan’s answer flips the script on traditional marketing advice, with a focus on building powerful boutique brands, moving beyond Google-centric strategies, and positioning law firms like media companies. Tyson adds his own insights on the shift toward AI, LLM optimization, and how firms can stay ah...