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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
Description: For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX?Joining me today is Pasquale DeMaio, Vice President of Customer Experience Services at AWS. Pasquale DeMaioVice President, Customer Experience Services at AWSPasquale is the Vice President of Amazon Connect at AWS, an organization he founded...