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Podcast: It's No Fluke
Episode: E164 Dakota Lowe: Climbing Cringe Mountain
Description: Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom’s social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency’s first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast C...