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Podcast: DTC Podcast
Episode: Ep 501: How Mid-Day Squares Scaled to $36M with Careful Costco, Costly Cocao, and a Bitcoin Supply Chain Makeover with Nick Saltarelli
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a global cocoa crisis.🔑 In this episode, you'll learn:How Mid-Day Squares turned 13-day roadshows into viral brand momentsThe radical way they use Bitcoin and WhatsApp to source cocoa...