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Podcast: SharkPreneur
Episode: Hard Trends and Innovation: Predicting the Future with Certainty
Description: Can you really predict the future—and use it to gain a competitive edge? Futurist and bestselling author Daniel Burrus reveals how identifying hard trends can help you anticipate disruption, seize low-risk opportunities, and confidently lead your industry. In this episode of Sharkpreneur, Seth Greene speaks with world-renowned futurist and bestselling author Daniel Burrus—known for books like Flash Foresight, Technotrends, and The Anticipatory Organization. He reveals how separating hard trends from soft trends enables businesses to predict disruption and convert it into a strategic advantage. As a leading keynote speaker and advisor to Fortune 500 leade...