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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Best Practices in Telling Your Story
Description: Best Practices in Telling Your Story Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Storytelling is a key skill in fundraising. Use these best practices in telling your story in the pitch to investors: Declare the problem as the villain in your story. This sets up a conflict. Raise the tension by creating a sense of urgency. Raise your product as the solution to the problem. Spark interest by noting the possibilities of what the solution can do. “What if we could cure cancer with this?” Show the bene...