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Podcast: Tent Talk
Episode: Ep 342: Erika Tebbens At InTents | Marketing Methods: E Is For Email
Description: We're wrapping up this month's Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results? In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case fo...