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Podcast: Startup To Scale
Episode: 219. Behind The Scenes of Coconut Cult’s Operations
Description: Today we’re into the behind-the-scenes journey of taking a beloved cult-favorite product from small-batch to store shelves across the country. I’m joined by the Justin Oleesky, COO of Coconut Cult, a brand that’s made waves in the probiotic space with its ultra-potent coconut yogurt—and a company that’s learned a lot about what it takes to scale into national distribution without losing your mind.We’ll explore the operational challenges that come with growing fast: managing complex retailer requirements, staying resilient through economic uncertainty and tariffs, and keeping logistics on track when your systems star...