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Podcast: Pre-Hospital Care Podcast
Episode: Sustaining a World-Class HEMS Service: London’s Air Ambulance with Jayne Clarke
Description: In this episode, we take an in-depth look at one of the world’s leading HEMS services—London’s Air Ambulance (LAA) Charity. This conversation centres around the lesser-known challenges of sustaining and growing a top-tier HEMS service within the UK. From community engagement strategies to high-impact fundraising and marketing campaigns, we uncover what it takes to raise over £16 million to fund two new helicopters. We also go behind the scenes to examine the efforts that brought these aircraft into service, the obstacles the charity faces, and the vital role public support plays in its mission.Joining us is J...