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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2450 - Unlocking Opportunities with AI
Description: Gresham Harkless shares a lesson learned from his trainer about silent objections, which are when potential customers or clients stop responding or disappear without saying why.Â
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Gresham explains that sales aren't just about selling a product or service. Everyone is involved in sales in some form—whether it's convincing a client to buy, persuading a team member to join, or even getting your kids to go to bed.
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He discusses the BOSS CRM system that helps track and automate customer relationships. He was surprised to find that Google Ads wasn’t initially part of the system’s lead-generation strategy.Â
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Gresham shifts the f...