Want to create an interactive transcript for this episode?
Podcast: DTC Podcast
Episode: Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk)
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry.Key Discussion Points:AI-Driven Supply Chain: How Shein utilizes artificial intelligence to optimize inventory management and forecast fashion trends, ensuring rapid response to market demands. Micro-Influencer Collaborations: The role of micro-influencers in Shein's marketing strategy and how these partnerships enhance...