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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Show Your Market Size
Description: How To Show Your Market Size Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The market slide in the startup fundraise pitch shows the total available market opportunity. Here are some key steps in showing your market size. Show the components of your market, including the number of buyers and average selling price. Include the source of the market research so others can retrace your reference. Define the market segments clearly so there’s agreement about what part you are pursuing. Include serviceable and obtainable sizings as well. Av...