Want to create an interactive transcript for this episode?
Podcast: It's No Fluke
Episode: E167 Jennifer Wakefield: How to Market an Entire City
Description: Jennifer Wakefield, APR, is the President and Chief Executive Officer for the Greater Richmond Partnership (GRP). In her role, she is responsible for collaborating with public and private sector stakeholders to set and drive the organizational vision.She assumed her current role in February 2021 after joining the organization in 2017. During her time as President and CEO, she created a new strategic framework for the organization, doubled the size of the Board, added new investors and increased the private sector budget over 70 percent in the last 3 years. Prior to GRP, Jennifer served as the Vice President o...