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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2451 - Creative Provides Cultural Exploration Experience Specializing in Dance Fitness
Description: Chermika Farkwar, the founder of Soka Tribe, discusses her entrepreneurial journey and how she built her brand.Â
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Her business, Soka Tribe, now offers a variety of services, including fitness classes, performances, and products that connect people to Caribbean culture, especially Carnival.
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Chermika highlights the importance of storytelling in connecting with consumers, noting that her narrative resonates with her audience.
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Chermika combines her marketing experience with a deep understanding of culture, which helps her stand out in the competitive fitness industry.
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Chermika advocates for new business owners to focus on their vision, not fear failure, and be open to adjusting their busin...