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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP287: How Noble Panacea Successfully Launched Ecommerce in China, with Global Digital Director Will Lockie
Description: Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of compliance and local partnerships, and the strategies for successful market entry.The conversation also delves into the role of platforms like Tmall and WeChat, the significance of live shopping, and the challenges of performance marketing in China. Will shares valuable insights from his experiences, emphasising the need for a...