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Podcast: Today In History with The Retrospectors
Episode: Land Rover's Rugged Beginnings
Description: A British motoring icon made its debut at the Amsterdam Motor Show on 30th April, 1948: the Land Rover. The UK’s first off-road vehicle (that wasn’t a tractor!) had been sketched in sand by its creator, Maurice Wilks.Â
Heavily inspired by the American Willys Jeep, the first Land Rovers were simple, no-frills workhorses with no roof, no heater, and barely any doors — just half-height flaps to keep you from falling out. And at £450, they were priced for farmers, not aristocrats.
But the car soon caught on, with everyone from Winston Churchill to Bob Marley. Despite...