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Podcast: The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Episode: EP-55 Jim Williams a.k.a Jetson - Founder of Upper Hudson Coffee
Description: Hello listeners, Today's guest is Jim Williams. Jim founded Upper Hudson Coffee, located in North Creek, NY where he roasts coffee that captures the history and richness of the upper Hudson River gorge. Jim is one of the most interesting people I know. His life experience spans being a Dean of Students at a private prep school, a river rafting guide, a male stripper, a professional ski patroller, and starting his coffee roasting business back in his beloved Adirondacks. Jim's insightful approach to branding his coffee is a good lesson in product positioning. Enjoy this podcast and try some of...