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Podcast: The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Episode: EP-54 Jon C. Warner - Author of 40 books, accomplished entrepreneur, and all-around great person
Description: Hello listeners, Today's guest is Jon C. Warner. John is the author of 40 books, his most recent SLAM is a wonderful guide book for anyone starting a business. Jon and I had a great conversation covering finding your market opportunity first and then developing your product/service. In other words, Jon flips the Product-Market fit to Market-Product fit.
Link to Jon's most recent book, SLAM
SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map
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