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Podcast: The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.
Episode: EP-48: Mini - The Price is Right? Really? Pricing Strategies for Products and Services
Description: Hello listeners! This week, we have a mini-podcast for you about pricing strategies. Some might think this is a boring topic. But no! Setting the optimal price for your product or service is a really critical component of launching a successful new product or service. And the internet both helps and hurts. We provide a brief overview of several approaches to pricing and discuss the pros and cons of the different approaches. And you know how we work - there isn't one right answer! But thinking and discussing the options helps lead the a structured and aware approach of pricing...