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Podcast: Building Better CMOs and Marketing Leaders
Episode: Bob Sherwin, CMO of Zoe: Navigating Media Shifts
Description: Watch this interview on YouTube
Full transcript
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Media consumption habits are changing rapidly, which means marketers have to thread the needle between "chasing the shiny new object" and embracing emerging platforms strategically. For Bob Sherwin, the chief marketing & commercial officer of Zoe, the solution is to frame new media initiatives as a test.
"The test is that you're going to either win and find something new, or you're going to learn," Bob says. "As long as you set it up...