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Podcast: Build Your Copywriting Business
Episode: How Do I Write an About Page? [Copywriting Tips] (Episode 227)
Description: About pages are SO important: They’re often the most visited page after the homepage.
But so many copywriters get the purpose of these pages so, so backwards.
As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.)
Effective about pages convey to the user what the company can do for them.
Why should they go with this business over a competitor?
Why should they trust this business to solve their challenge...