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Podcast: Alloy Personal Training Business
Episode: The Power of Community: Marketing That Actually Connects – with Laurel Roach
Description: In this episode, Rick speaks with multiunit Alloy franchisee, Laurel Roach, about how to build a solid referral network in your community.Community marketing is a great way to build genuine relationships and get good referrals from businesses you share the same avatar client with.She emphasizes the need for patience and approaching other local businesses with lots of confidence and value upfront. She details a specific campaign involving a nail salon, which resulted in six new members. Laurel also discusses overcoming rejection through persistence and continuous learning, and recommends books like "Rejection P...