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Podcast: Behind the Growth
Episode: Sid Kumar on an Integrated Go-To-Market System
Description: Sid Kumar, Head of Global GTM Strategy & Planning at Databricks, joins host Mudassar Malik on Behind the Growth to unpack what it really takes to design and run a connected go-to-market engine—one that aligns across marketing, sales, customer success, and operations, from first touch to renewal. Sid shares hard-earned lessons from leading GTM functions at CA Technologies, Amazon, HubSpot, and now Databricks. He walks through what it means to think of go-to-market as a closed-loop system instead of a linear process, and why shared language, unified metrics, and functional accountability across the full customer lifecycle are non...