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Podcast: Under the Influence with Martin Harvey
Episode: Science, Social Media, and Credibility: Getting It Right
Description: Talking about science can either build your credibility—or blow it up.In this episode, Martin breaks down how chiropractors should (and shouldn’t) communicate about science, especially on social media.You’ll learn:Why social media is a marathon, not a sprintHow to use Robert Cialdini’s 3-step framework to build trustWhy science is the new currency of authority—and how to spend it wiselyThe danger of overselling (and why restraint actually wins more people over)If you want your community to see you...