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Podcast: Beverage Trade Network
Episode: Taking Your Brand Story National: On-Premise Market Insights : Episode#06
Description: Sooner or later, you will need to start thinking like an entrepreneur as you expand nationally.
And just as every entrepreneur prepares a detailed business plan, sketching out tactics and strategy for the next few years, you will also need to come up with a plan for going national. In the best of all worlds, this strategic plan can be a sort of “playbook” that you share with your co-workers and employees. It might sound trite and conventional, but you really do want everyone to be on the same page when it comes time to launch.
In this podcast, we cove...