Want to create an interactive transcript for this episode?
Podcast: Beverage Trade Network
Episode: 5 Key Steps To Building A Control Brand That Scales - Jim Kopp: IBWSS SF - Episode#12
Description: Private label wine sales have evolved dramatically in the past 25 years along with market conditions, distribution channels, consumer awareness and interest in wine, and the industry at large, resulting in an environment where control brands will not only thrive, but will grow remarkably in importance and scale in the US. In this talk, we will review a 5 step “RAPID” approach to building a control brand that achieves escape velocity.
***About Jim Kopp***
A graduate of the Cornell University School of Hotel Administration, Jim Kopp successfully operated an array of restaurant concepts before entering the wine business where he spent five year...