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Podcast: Beverage Trade Network
Episode: Setting Up Your Sales Channels & Pro. To Double Revenue - Eric Guerra: IBWSS SF - Episode#07
Description: A must attend session that will help you build your sales process and break it down to various components in growing your top line growth for your winery, brewery and distillery.
Includes insights on staff management, P&L management, national account sales, distributor development & management, export sales, direct to consumer sales, call center direct to winery sales, bulk wine sales, custom crush/AP sales, wine development and future strategic growth.
***About Eric Guerra***
With over 15 years of wine experience having managed or sold over 50 million cases and developed over 500+ wine brands… executive, marketing & sales professional, packaging designer, wine blogger, fine wi...