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Podcast: Beverage Trade Network
Episode: Tips For Retailers To Effectively Merchandise - Jeffrey Cody: IBWSS SF - Episode#06
Description: What happens on the sales floor? Floor operations at the retail level are often overlooked. Floor execution is just as important as setting up the pieces to create the brand. In this session, you will learn about 1. How mainstream wine retail pricing can impact your private label sales. 2. How to set up promo retail pricing. 3. People who are working on the floor.
Bonus: Insight onto how Amazon and WFM plan to build its private label customers.
***About Jeffrey P Cody***
Has worked for Whole Foods Market since 2009 and in the alcohol industry since 2010 when first becoming a beer buyer for...