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Podcast: Business Minds Coffee Chat
Episode: Dr. Sandra Matz | The Science of Predicting and Changing Human Behavior
Description: Dr. Sandra Matz, computational social scientist, award-winning researcher, Professor of Business at Columbia Business School, author of Mindmasters, and TEDx and keynote speaker, joins me on this episode. Dr. Matz's research explores how digital footprints, such as our online behaviors, social media interactions, and even purchases, can reveal deep insights into our personality, decision-making, and well-being. Her work has been featured in major media outlets including The Economist, The New York Times, The Wall Street Journal, Forbes, and Business Insider. 🎙️ What We Discuss: ✅ Psychological targeting ✅ How it works ✅ How...