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Podcast: Accelerate Your Business Growth
Episode: The End of Generalist Marketing
Description: Welcome back to Accelerate Your Business Growth! In today’s episode, Diane Helbig is joined by branding and strategy powerhouse Michele Kasl, who brings over 20 years of experience at the intersection of branding, design, and creative strategy. Michele dives deep into the dramaticshifts happening in digital marketing—think evolving search algorithms, the rise of trusted online communities like Reddit and Pinterest, and the essential role of email marketing in today’s noisy, fast-changing landscape.Together, Diane and Michele break down what most business owners are getting wrong about how people find them o...