Want to create an interactive transcript for this episode?
Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: Responding Quickly Or Providing The Right Answer To Customer Questions?
Description: Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.