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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Why social engagement might be the emperor's new clothes, with Mark Schaefer
Description: Get ready to rethink social media as Mark Schaefer redefines what drives success online.In this interview Mark goes deep into why consistency matters, why engagement is the emperor's new clothes and how he's built his business around the freedom to follow his interest and curiosity. Mark is a content marketing legend. Author of so many books I'd almost certainly get the number wrong if I wrote it down. He speaks on stages all over the world and frankly - he’s one of my hero's ( can you tell? ). Des...