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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Going national while staying true to your local roots with Jay Rushin, H&H Bagels
Description: How do you take something that's iconically local and make it feel authentic—everywhere?
That’s the challenge facing every regional brand trying to scale. When your name is practically synonymous with a place—like H&H is with New York City—growth isn’t just about expansion. It’s about staying true to what made you iconic in the first place.
Today, I’m joined by Jay Rushin, CEO of H&H Bagels—a brand so New York it’s practically a supporting character on Seinfeld and Sex and the City. Jay has been leading t...