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Podcast: Future Commerce
Episode: The Great Consumption Crisis
Description: Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music festivalsβ escalating cost of participation, Coachella as a retail laboratory, and how looming global trade challenges overconsumption. PLUS: The auto industry experiences a rare analog awakening.It Was Big Hibiscus All AlongKey takeaways:70% of B2B purchasers are Gen Z or Millennials.Tariffs are a real threat β Brands are bracing for supply chain disruption, with some using tariff warn...