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Podcast: Strategy with Sally
Episode: Quick Tip: Know Your Competition – The Secret to Standing Out in Any Industry
Description: This quick tip comes from a powerful conversation with business strategist Branden Lark, featured in a previous full episode of Straight Talk with Sally. In this bite-sized insight, Branden breaks down how to identify both direct and indirect competition — because it's not just about who's in your industry. You'll learn how to use a radically honest SWOT analysis, shift into your customer's mindset, and even do some good old-fashioned secret shopping to find your true edge. Plus: How big brands drop the ball on customer experience Why stepping into your competitor's fu...