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Podcast: Interact
Episode: Decision Making with Ye Li
Description: In this episode of the Quiz Marketing Podcast, I sit down with Professor Ye Li, Associate Professor of Management at UC Riverside, to explore the fascinating world of behavioral science and decision-making. We dive into how emotions, gratitude, and cognitive shortcuts (heuristics) shape our choices—especially around money and health—and what truly defines a “good” decision. Professor Li also shares why the design of a question can dramatically influence outcomes in both research and marketing, and how micro-targeting and individual differences play a crucial role in personalization. Plus, we discuss the evolving relationship between AI and human judgment, and how...