Want to create an interactive transcript for this episode?
Podcast: A Better Peace: The War Room Podcast
Episode: APPEAL TO THE MASSES, DISPEL THE MYTHS: ARMY MARKETING
Description: Every year the U.S. Army seeks out 125,000 to 140,000 new recruits to maintain the desired end strength and capability of the force. In order to do that the Army Enterprise Marketing Office has to craft a message that appeals to a broad audience across the shrinking qualified U.S. population. All the while the Army has to compete with the Navy, the Air Force, the Marines and now the Space Force also trying to attract the most qualified recruits from the U.S. citizenry. A BETTER PEACE welcomes Matt Lawrence and John Horning to the virtual studio to discuss the...