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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 537: Step-by-step community engagement for your product – with Jake McKee
Description: How LEGO built a passionate community that drives product growth
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TLDR
Community-driven product development transformed LEGO from near-bankruptcy to industry leadership by engaging adult fans and positioning LEGO as a creative medium. This approach creates authentic relationships with customers who become collaborators, advocates, and co-creators for your products, ultimately driving innovation and business results.
Key Topics
Relational not transactional: Build genuine relationships where “everybody goes home happy” rather than viewing community as free marketing or support
Four-part framework to build a community: Find the right peop...