Want to create an interactive transcript for this episode?
Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 529: Is this the best AI-powered market research approach? – with Carmel Dibner
Description: How AI captures customer needs that human product managers miss
Watch on YouTube
TLDR
In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. The collaboration between AMS and MIT researchers has yielded impressive results, with AI tools not only matching human analysts in identifying customer needs but often exceeding them—especially for emotional needs that humans might overlook. Rather than replacing human researchers, AI serves as a copilot, helping product teams uncover twice as...