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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
Description:
Serial innovators see dead people
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TLDR
The transformation of Olay from a declining “Oil of Old Lady” brand into a market-leading skincare innovator offers valuable lessons for product managers and innovation leaders. Through deep consumer research, strategic pricing, and holistic product development, P&G’s Nancy Dawes led a team that created an entirely new market category of “mass-prestige” skincare products. The success of this transformation hinged on understanding consumer psychology, developing innovative technology, and carefully positioning the product between mass market and luxury price poin...