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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
Description:
How product managers use Jobs-To-Be-Done to create products customers love
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TLDR
In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate how understanding what customers are trying to accomplish (their “job-to-be-done”) leads to better product decisions and innovation. The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis...