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Podcast: Product Mastery Now for Product Managers, Leaders, and Innovators
Episode: 515: Case studies of organizational growth through successful product launches – with James Whitman
Description:
A framework for product launch success
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TLDR
In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management that any organization can implement.
Key Topics Covered:
The LAUNCH Code: six essential components of successful product launches
How AI is changing product launches and team dynamics
Practical strategies...